It is the only way to judge if the music fits the content. They can range from:Īlso, watch the edited video several times and experiment with the genre of music. To do this, brainstorm about the type of mood you want to create in your video. So to save you a ton of time and confusion, have an idea for each scene and what background music might fit. Many marketers often make the mistake of planning their video in detail but not thinking about the music until the time of editing.

Here are some tips and tricks to help make the process easier. It requires a lot of careful consideration and planning before you zero in on the right one. How to choose the right background music?Ĭhoosing the right music is easier said than done. Dramatic, suspenseful music, on the other hand, can help viewers understand the seriousness of the problem your explainer video addresses. Perfect soundtrack – If you want to drive home the point that your product is easy to use, opt for upbeat and spunky music like Zendesk. While other types of video formats have room to experiment with grand soundtracks, explainer videos use subtle music to maintain attention.

Promo, advertisement, or announcement videosĮxplainer videos are predominantly used by businesses to give viewers a complete overview of the company and its value proposition in a couple of short minutes.

It is necessary as there are four video content types businesses use.Įach of these has a set of guidelines when it comes to the accompanying soundtrack. What are the factors to consider when choosing music for corporate videos?īefore you select the music for your corporate videos, decide on the type of video you’re creating.

In this video by Salesforce, the background music sets them apart from the sea of fast-paced and saturated music choices brands usually go for and creates a stimulating experience that makes the audience sit up and take notice.

Soft bgm for videos